Email Marketing is essential as any other promotional marketing medium is. But have you have ever thought how and where email marketing works best at?
Everybody you know probably holds an Email Account to sign up or login on the Internet. Social Media has created a buzz around people from so long and still continuing. From Social Media to any E-commerce Website, Email comprises a large section of converting profit for any organizations. Though on regular note people have switched their medium for holding a conversation, Organizations are still not over from the same era. Somehow, Email tactics help them to recover their clients back again dealing with regular basis updates, promotions and more similar things.
It is a great way of reaching a potential customer, retaining them by keeping in touch on a regular basis. It is a personal way to reach customers inbox for targeting in a simple manner. You probably have thousands of promotional, exciting emails in your Inbox but the most attractive offering has got higher opening rates.
How Landing Pages and Email Marketing lead to Successful campaign?
In actual, landing page helps to bring the visitors to the website on a particular page to take action for successful conversion goal. Landing Page and Email Marketing campaign lead to a profitable marketing campaign. The traffic from landing page can be from any sources like Social Media, Website, and Lead Ads, etc.
(Learn more about Landing Page SEO hacks!)
Still, deciding Email Marketing isn’t something for your company? Let’s see the 7 email marketing services and why Email Marketing is a channel to pay attention to.
Affordable: Each company has its mailing list for their own profit. Email Marketing cost less than any other tool, also profiting in more engagement and conversion. For great ROI, this type of services can help to grow business on your term
Mailchimp the best Email Management tools get you to start with the basic if you aren’t compatible with the other versions.
With no fees cost, you are accessible to Basic templates, 7 Marketing channels, and Marketing CRM, including 2000 contacts of your own, Dashboard, Profiles, Content, Landing Pages, Facebook, and Instagram Ads, Postcards and Pop-Up Forums. Get smart recommendations and Basic Reports with great Email support.
Increase Brand Awareness: Staying on the customer’s top of the mind increases the interest level for branding awareness. But this doesn’t mean that every moment you are dropping a mail out there which might lead to ignorance of your services and brand image. Compose and schedule according to build brand image and increase the probability of conversion.
Easy to measure: Like any other Social Media tracking tool, you get a track of how many people have opened your mail, clicked it or unsubscribed. With easy email marketing campaigns, you can make an effective use for measuring your marketing strategy at whole.
Another easy way to measure is by performing an A/B Split test of your emails. You can find what finds more attractive to your customers by running two different email marketing campaigns.
Keep in touch: You get detail of your customers, of what they are up-to when buying something. Email notification about offerings let them know you’re still thinking about them. Drop a simple mail by presenting them deals or special pricing on their products. This helps them in creating a targeted messaging which increases the engagement and enhance the boost performance of your marketing campaign.
Social Media or Email Marketing: Social Media stands great among any component in Digital Marketing. Though, the conversion rate for Email Marketing gets higher in terms than Social Media Marketing. Email Marketing got simple clicks, forward messaging which in terms strengthen the relationship with personal targeted customers. According to survey, Email Marketing is the way for converting more people into customers, and got more percentage of customer acquisition than any other digital medium.
Engage more with Emails: Email Marketing from an era is the best communication tool by far for targeting customer personally. People can check their emails even from mobile devices. More ratios are found for a customer using smartphones for email checking than social media.
The Do’s and Don’ts of Email Marketing Services-
1. Use a Dedicated Email Id
2. Subject line limit should not cross more than 50 characters
3. Keep the Email data into segments
4. Try using Personalized Email
5. A mandatory call to action button
6. Track Campaign Performance
1. Do Not buy an email list, create one
2. Do Not Spam
3. Avoid Extra length
4. Send a generic data, that doesn’t signify particular to anyone
5. Do Not send mail all at once to all your subscribers
6. Do Not ignore campaign reports and analytics
The Final Words-
These are only a couple of the primary reasons why you completely should utilize email advertising as one of your fundamental online advancement techniques. Absolutely, keep in mind the importance and necessity of Email Marketing.