With such a large number of individuals on the web, it’s fundamental for organizations to be online too. As our online existence keeps on developing, we got more involved in technology than before.
Coming from an era of traditional marketing to Digital presence, Digital Marketing is a way to reach people in a close way. Reaching the right audience, with right digital technologies to analyze what is working to market their product and services 24/7.
Importance of Digital Marketing
Brand Awareness- Awareness is a key thought in Digital Marketing, advertisement to promote your business on multiple platforms that lead to customer’s trust in your brand.
Growth for small business- Being online helps you to drive more website traffic which therefore increases in sales. With growth, revenue increases so the growth of the business.
Conversion Rate- Business preferring online mode seems to have a higher conversion rate through the real-time traditional method. Due to SEO and Social Media Marketing gives a higher conversion rate and helps in identifying the visitors converting into a lead.
Cost Effective:- Digital Marketing gives small business a scope to reach more targeted customers in a decided budget. I wish not to extend the budget, focus on the niche crowd and get a better result.
Upper-hand in competition- By using a digital platform, creating a website, can increase competitive advantage through various means. Being present digitally gives you the advantage of not letting your competitors gain traffic.
What are the other Marketing Ways?
Search Engine Optimization: For improving the visibility of the website on search engine result page. You don’t need to pay Google for higher ranking or clicks on the website. Search Engine Optimization is the natural, free process responsible for identifying keyword opportunities, off-site coding, link building, Marketing and analyzing.
Search Engine Marketing: The practice of marketing online with the paid advertisement to rank higher on search engine paid result by bidding on keywords through Google or Bing. SEM works with a motive to place Ads in front of users who are ready to buy things at a particular moment.
Email Marketing: It is as important as any other aspect in terms of creating a relationship with a potential client by sending a newsletter, other content directly to the client’s inbox.
Social Media Marketing: One of the most profitable, cost-effective platforms to promote product/services which results in great user experience and brand visibility.
Pay per click: The sponsored links, paid ads, and banner are priced on the number of clicks upon the links or ad. It is an attempt to bring the customer to the respective site by paying than an organic way.
When it comes to getting digital, believe in quality over quantity work. Make your brand story more personable. Ask yourself who are your customers? How you can help them? Know your audience and try to connect with them in the best possible digital ways.